Every institution needs someone to be the link between its institution and the media, this is not only for politicians and for government officials, due to the progress that social media and technology has seen, the need for a spokesperson for all institutions in all sectors is considered necessary.
The following topics are taught in this course:
- Public opinion: its creation and management.
- Crisis: its creation and management.
- Oratorical ability for spokespersons.
- Liaison with the media.
- Spokesperson and social media.
- Skill in building relationships with the masses.
- Data collection methods.
