Directing public relations (media and relations):
Each institution in either public department, private department needs modern system of communication, which they call public relations, public relations is a management task building acknowledge between the institution and the public through disseminating information and responding to complaints and request. Today the skill and effects of an institution is meaningless without managing internal and external relations social affairs through the media, crisis communications, conducting social affairs through the media, conducting various activities, speaking in a conference, and communication with employees are on the list of activities of this science. Any institution, whatever the type of goods or services it offers to its public, needs people who communicate with its public and be able to respond in different situations in a way that leads to the satisfaction of its organization masses. Today in management science, public relations management is one of the pieces of the puzzle to advance the goals of the organization.
- Principles and types of communication
- Public relations and marketing.
- Public relations and advertising.
- Public relations, media and social media.
- Public Opinion Management.
- Crisis management.
- Public relations activities.
- New public relations